How to Make Money with Google Ads

A large amount of the revenue Google generates is though advertising.  Since they run the most powerful search engine in the world, they are well-positioned to place advertisements in the right places based on the search terms people use.  Adsense is basically an advertising program wherein companies and individuals pay Google to run ads in order to drive traffic to their websites and sell their products.  Google runs ads relevant to what people are searching for, but they cannot advertise on private websites without permission.  So Google uses Adsense to give webmasters a cut of the profits they are generating in exchange for advertising space on their websites.

The amount of money you can make using Adsense is largely based on the content of your website and the amount of traffic that your website receives.  It is all connected to the keywords in the search terms that people use to locate your site through google.  The more content you have, the more likely you will show up in the search engine results when someone searches for terms related to your site content, and also the more space you will have available for advertising.  This is what all the Search Engine Optimization fuss is about.  The better optimized your website is to be compatible with search engines, the more likely it is your site will get increased traffic.

As for how much it is possible to earn through Adsense, the amounts you earn are based on a Pay Per Click model, wherein you get a certain amount of money each time someone clicks on a google ad from your website.  The amount you earn per click varies based on how much the advertiser is paying Google.  Earnings can be anywhere from 2 cents to $15 per click.