Mobile phones are the most intimate form of advertising. You can target your message directly at your customers and prospects. At the same time, mobile phones are social, and they're the easiest way to create a viral buzz. This combination of personal and social makes mobile phones the most exciting way to communicate with customers and prospects since the advent of radio.

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If you own a retail business, you've probably heard this unfortunate phrase one too many times: "Oh, just browsing, thanks!" But don't get too upset; the predilection for consumers to casually saunter through retail situations and "window shop" doesn't need to be a bad thing. ... Read More

TV advertising is a powerful, but expensive way to reach consumers, and knowing how to get your TV advertisement on the air effectively will make sure you do not waste your marketing dollars. ... Read More

Small business advertising has changed dramatically over the past several years. While traditional, offline advertising is still important, online advertising is becoming a powerful force. Here are small business advertising 101 tips you can use to help your business get business. Identify Your Goals ... Read More