In this short interview segment for Capture Your Flag, host Erik Michielsen talks to Slava Rubin about online brand management. Rubin is one of the founders of IndieGoGo, an independent funding company along the lines of Kickstarter. ... Watch Now

Bill Gates once was quoted as saying, “If I was down to my last dollar, I'd spend it on public relations.” But if you’re spending money on bad PR, you’re in serious trouble. 2011 was filled with companies and PR professionals making huge mistakes that hurt the bottom line. ... Read More

There are a wide variety of ways to attract new customers to your business in order to give it a shot in the arm and bring your business back to life. As the economy has been depressed in recent years and is appearing to slowly but surely recover, businesses need to aggressively advertise themselves to draw in customers who will be getting back into the habit of shopping on a regular basis. ... Read More

Once you've declared your marketing major, it's time to find out all about careers for marketing majors and how much they make. Marketing is a broad discipline, with many widely divergent career paths potentially originating from a marketing degree. ... Read More