How Courage Impacts Corporate Market Entry Strategies

Erik Michielsen from Capture Your Flag conducts an informative interview with Alan McNab, customer advocacy executive, about how companies who are willing to display extraordinary courage in their customer communications, including their advertising and marketing strategies, will experience a clear and measurable impact to their bottom line. Absolut Vodka's advertising campaign is one such example, and also proves that even larger companies can display great courage, although at 01:26, the video discusses why this is more difficult to achieve in a large corporation setting. Starting at 02:01, discover how to identify and retain your forward-thinking employees to help keep courage alive and well in your customer communications.