How Brands Stay Relevant

In this video, Erik Michielsen from Capture Your Flag interviews Jason Anello, creative director and entrepreneur, to explore what relevance means in terms of brand identity in today's global marketplace. Starting at 00:31, Mr. Anello may surprise you with his list of qualities that a relevant, successful brand has, and how you yourself can serve as the template and model for creating and maintaining an evergreen brand. Learn why commitment outweighs a popularity contest every time at mark 01:08, and find out how that can translate into a level of influence that people-pleasing can never attain. When this video ends, you will be left with a greater understanding of what defines any successful brand.