How to Manage Expectations for a Digital Marketing Campaign

In this clip, Erik Michielsen of the career development company Capture Your Flag interviews social media expert and entrepreneur Mike Germano about fostering realistic expectations for digital marketing campaigns. This video includes some great insights into how digital marketing agencies can better inform client expectations during both the campaign development and campaign roll-out stages. As Germano explains, given the nature of the internet even the best digital marketing campaigns can have trouble gaining traction early. If a client is not prepared for the possibility of a slow start, the campaign may be pulled before it ever has a chance to break through. Learn why Germano believes that honesty is so crucial in forming realistic expectations.