Planning a Product Launch

Capture Your Flag's Erik Michielsen interviews Ramsey Pryor, international product manager, on the differences between a product launch conducted through a major corporate brand and a small start-up company. Starting at 00:26, you may be surprised to hear that larger is not always better when it comes to a product launch, and smaller start-up companies have some exciting advantages whether your launch is local or global. Learn the step by step process from either end of the spectrum at 01:06, and use this information to plug your company size in and choose the steps your product requires for a successful launch.