How to Use Social Media for Brand Promotion

David Kiley of Argyle Executive Forum discusses in this brief video clip how companies can use social media for their brand promotion. Speaking on some of the businesses that are effectively utilizing social media, like Ford who is very successfully using Twitter and YouTube, he points out which features are catching on with the public and how encouraging participation makes all the difference. He also goes into some bad choices at around the 1:52 mark, where he points out some of Walmart’s missteps. David is clearly knowledgeable, and his clear and concise lists of the good points and the bad make perfect sense of the issues of brand promotion via social media.